working with Jony Ives LoveFrom, and extra (Nilay Patel/The Verge). The San Francisco-based company, which is planning to. Q&A: Brian Chesky on how he restructured Airbnb in the course of the pandemic. ( Send us questions!) The whole book is worth a read, and Ive’s story in particular is a good microcosm of how the company has changed - for better and for worse - in the post-Jobs era. design chief Jony Ive and his new firm, LoveFrom, to work on projects with the home-sharing startup. So the death of Apple’s product chops may be somewhat exaggerated.Īfter Steve comes out on Tuesday, and Mickle will be a guest on this Friday’s Vergecast. And of course, there are rumors and reports that Apple is close to launching its next big thing: AR glasses. Macs have ports again! And keyboards that actually work! Better Macs have made for better-selling Macs, too.
#Brian chesky jony ive lovefrompatel theverge Pc#
But the Mac is another story: with Ive gone, Apple’s laptops and desktops have gotten vastly better thanks both to the M-series chips and the fact that Apple went back to its PC roots. In the case of the iPhone, iPad and Watch, that definitely seems true. And with him gone, Mickle argues, Apple’s products have remained “largely as they were when Mr. Over time, as Apple shifted from being a product-driven, flat-hierarchy company to the ruthlessly optimized behemoth it is today, and particularly as it emphasized services more, Ive reportedly saw a company in which he mattered less and could do less. The Times story also goes through some of Ive’s legacy and impact at Apple, from the colorful iMac that Ive helped make “joyful” to the relentlessly perfectionist atmosphere at the company that Jobs and Ive both encouraged and thrived under. (For what it’s worth, Apple CEO Tim Cook has always rejected the idea that Ive was frustrated or unhappy, and Ive continues to work with Apple through LoveFrom.) After years of reports that Ive was increasingly uninvolved in the company, he eventually left to found his own design firm, LoveFrom, in 2019. That was reportedly the beginning of the end. Ive eventually got his way but felt unsupported by the new regime at Apple. Ive was eager to portray the Watch like a fashion accessory, Mickle writes, and wanted to introduce it with the pomp and circumstance to match. That’s according to a new report in T he New York Times, an excerpt from reporter Tripp Mickle’s new book, After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul.
And the fight over the event logistics and the $25 million price tag Ive asked for to pull it off was reportedly one of the moments that led Ive to eventually leave the company. And on the 30th anniversary of the Macintosh, for the first potentially game-changing product since the death of Steve Jobs, Apple - and Jony Ive, Apple’s chief designer and Jobs’ longtime collaborator - wanted to pull out all the stops. It’s sort of a sacred site for Apple, the place Steve Jobs debuted both the original Macintosh in 1984 and the iMac in 1998. The company and its work are so hard to grasp that the first result in a Google search of “LoveFrom” is a fan site.When Apple announced the Apple Watch in 2014, it did so at De Anza in Cupertino, a few miles down the road from its then-headquarters on Infinite Loop. What’s more certain is that it helps raise the profile of the duo’s design firm which, until now, remained even more ethereal than Ive’s hardware designs for Apple. Maybe that’s worth more than connecting them to any one specific project. Ferrari and Exor are, at least in part, paying to attach their brands to the good design taste for which Ive and Newson are known. Like with Airbnb, the one thing that can be guaranteed is an exchange of clout. Ive still counts Apple as a client, by the way, even though he left last November. Maybe he can fix the company’s unfortunately shaped logo. But it seems just as possible LoveFrom creates a five-figure jacket or handbag instead. Ive and Airbnb CEO Brian Chesky have apparently been friends for years, with Ive going so far as to pen a 2015 mini-profile of the Airbnb chief for Time Magazine, praising the company’s website design. Ferrari also has a connection to a current Apple executive in Eddy Cue Apple’s senior vice president of services sits on Ferrari’s board of directors.īoth Jony Ive and Marc Newson have well-documented opinions about modern cars - they’re “insipid” and “at the bottom of a trough” - so it would be fascinating to see what they would do with an electric Prancing Horse. The Financial Times reports that partnership includes contributions to Ferrari’s first electric car, which the company plans to introduce in 2025. Whatever LoveFrom works on, it’ll probably be expensive
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